The Information We Collect

• your first name
• your last name
• your address
• your email address
• your telephone number
• details of the method by which you wish to pay for the goods
  
• purchases and orders made by you
• your online browsing activities on our website
• your password(s) if you have an account with us
• when you make a purchase or place an order with us (whether online or offline), your payment card details; although this information is not stored on our systems;
  
• your communication and marketing preferences;
• your interests, preferences, feedback and survey responses;
• your location;
• your signature for evidencing alongside delivery and customer exchanges; still images of the delivery location for unsuccessful attempted deliveries;
• your correspondence and communications with BabyFair; and other publicly available personal data, including any which you have shared via a public platform such as X (formerly Twitter), Google, or Meta (formerly Facebook).
• when you visit our stores which have a CCTV system operating for the security of both customers and our staff. These systems may record your image during your visit.

Registering with BabyFair allows you to purchase our products and access the services being offered. The Information that we collect are: - We collect personal information to allow us to process and fulfil your orders.

Email addresses or telephone numbers collected allow us to contact you urgently if there is a problem with an order. Your information may also be provided to our third party service providers to complete the fulfilment of your order.

How to Contact Us or Make a Complaint

If you have any questions about how we use your personal data, or if you’d like to exercise your legal rights, please reach out to us at support@baby-fair.co.uk.

Our full contact details are:

BabyFair Ltd
Savile Business Centre
Mill Street East
Dewsbury, England
WF12 9AH

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues (www.ico.org.uk). However, we’d appreciate the opportunity to address your concerns directly, so please contact us first, and we’ll do our best to help.

Communication

By registering with or becoming a customer of BabyFair and by providing us with your email address, phone number and postal address you consent to receive communication in relation to our products, services and special offers that you may be interested in. This will usually be in the format of a newsletter. The information provided may also be used to communicate offers and products of third parties which you may be interested in.  can opt out of receiving marketing material sent by us or/and by third parties. To do this you can visit your account page by logging in and making the necessary changes. Newsletter subscribers can opt out by notifying us through email or by post.

Cookies

Cookies are small pieces of information that are stored by your browser on your computer's hard drive. Our cookies do not contain any personally identifying information; they only enable us to store items in your Shopping Basket between visits. Most Web browsers automatically accept cookies, but you can usually change your browser to prevent that. Even without a cookie, you can still use most of the features in our store, including placing items in your Shopping Basket and purchasing them.

Stored Information & Security

BabyFair takes the security of your personal details extremely seriously. Security policies are designed to protect the personal details under our control. The Information that we have collected from you is maintained in a secure web server, which we believe to be a well protected and secure environment.

BabyFair does not keep or store customers’ financial information.

User Access

Username and passwords are provided to you as a customer of Babyfair. This allows you private access to information that we are holding, like the account information. You are able to access your online account anytime, anywhere. If you wish to update, amend or delete any details, the online account gives you this access. Under the Data Protection Act 2018, you are also entitled to view any information we hold on you by paying a small fee. If any information on you is incorrect, please inform us immediately and we will make the necessary changes and contact you with confirmation of the changes.

Third Parties

We will not pass or sell your information to our third party companies without your prior consent. Links to any third parties are provided to help and improve the service that we provide, however we have no control over the content of these websites and are not responsible for any material which may offend you. We will do our best to ensure that only relevant and quality links are provided.

Please note: We may share certain customer information with third-party lenders to facilitate financing options and payment plans. This data sharing is solely for the purpose of providing customers with access to financing solutions.

Consent

By becoming a customer of BabyFair online you consent to the collection and use by BabyFair online in the methods previously outlined.

YOUR RIGHTS UNDER THE DATA PROTECTION ACT 2018

You have a right to access the personal data that we hold on you. If you would like to see a copy please send a written request to Data Protection Management, BabyFair Ltd, Savile Business Centre, Mill Street East, Dewsbury, England, WF12 9AH marking the envelope "Security and Privacy Enquiries". If you think the information we hold on you is incorrect please contact Data Protection Management quoting "Security and Privacy Enquiries".

Access: You have the right to request a copy of the personal data that BabyFair holds about you, free of charge. In certain cases, we may charge a ‘reasonable fee’ if your request is deemed excessive, to help cover the costs of locating the information requested. We will respond to your request as quickly as possible and, in most cases, within one month.

Correction: If you find any inaccuracies in the information we hold about you, please let us know, and we will correct them promptly.

Deletion: If you believe we should no longer hold or process your personal data, you can request that we delete it. Please note that this may not always be possible due to certain legal obligations.

Restrictions on Use: You may request that we stop processing your personal data (other than storing it) if: (i) you contest the accuracy of the data (until its accuracy is verified); (ii) you believe the processing is unlawful; (iii) you believe we no longer require your data for the purposes collected, but you need it to establish or defend a legal claim; or (iv) you object to the processing and we need to verify whether our legitimate grounds to process your data override your own rights.

Object: You have the right to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and you feel this impacts your fundamental rights and freedoms. You also have the right to object to the processing of your data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to continue processing your data that override your rights and freedoms.

Request the Transfer: If you wish to transfer your personal data to another organisation (and certain conditions are met), you may ask us to do so. If technically feasible, we’ll send it directly. This right applies only to automated information which you initially consented to us processing or where we used the information to perform a contract with you.

Withdrawal of Consent: If you have previously given consent for us to process your personal data for a particular purpose and wish to withdraw that consent, you can let us know. This will not affect the lawfulness of any processing conducted before your consent was withdrawn. If you withdraw your consent, certain products or services may no longer be available to you, and we will advise you if this is the case at the time.

Legal Entity

BabyFair Ltd is a company incoporated in the United Kingdom.
Company Registration Number: 13517670 Registered Address: Savile Business Centre, Mill Street East, Dewsbury, England, WF12 9AH

Klarna

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.